Research on Brands

For the creation of the Urbanize It logo, it was important to research existing clothing brand logos. Because our clothing brand is aimed at a more younger consumer, the aim was to make the logo look fresh and cool. I researched various types of clothing brand logos. As you can see above, these are just some of the logos that i looked upon and also researching these logos will also influence how we design our logo for our t-shirt.

Research on T-Shirts

Research has been undertaken on this task because we needed to find out how to brand our company and since we are planning to design a website, it was a good idea to look at how established clothing companies like Nike and Adidas present and promote their brand through their website.

Chosen Business Idea & Proposal

After having read the brief, i had to decide whether i wanted to work alone or collaborate with someone. There was leeway in how we could work with people from other courses and outside of university. In the end i decided to work with Leonard Onikoyi, who is my fellow classmate. The next step was to brainstorm potential ideas for what we wanted to sell or what we wanted our product to be. In the end we decided to create a branded t-shirt design. We would create the t-shirt with logo brand and then we will sell it.

Enterprise & Entrepreneurship

Project Plan

Name of Enterprise

Urbanize It

Student Names

Leonard Onikoyi – Project Manager & Financial Manager

Shuhel Ahmed – Branding & Marketing Manager

Summary of Enterprise

The purpose of our enterprise is to sell specially designed t-shirts. The name of our t-shirt is called ‘Urbanize it’. This will be the name of our brand as well as the company. The reason why we decided on this business plan is because we want to expose and promote a t-shirt brand that we feel can offer something different and unique. The designs of the t-shirts will be urban and street style with a little bit of a techno and funk vibe added to it. The name of our brand will be the main logo as well the catalyst of what we are trying to promote and sell.

Measurable aims of Enterprise

Self Promotion of t-shirts – Online exposure via social networking sites like Facebook and Myspace.

Sell initially 12 t-shirts – Consisting of 3 three different designs. Male/female/Unisex and will amount to 4 t-shirts between the genders.

Keep within the minimum budget and try and reach maximum profit from sales.

Target Market

Our consumer target age will be between 16 to 30 years old. Specifically focusing on people from a student background as well as people who have interest in urban, grime, hip-hop and R&B music as well as art in the form of graffiti.

Promotion Strategy and Partnership

For promotion strategy we intend to promote our brand and product online through social networking sites such as Facebook and Myspace. We will also be promoting and selling the t-shirts through bidding websites like Ebay. This will give us plenty of exposure since the Internet is a valuable and resourceful outlet for a more quicker and widespread awareness.

Action Plan

Budget

The minimum budget for our t-shirts will be £100 and the maximum £200.

The budget will be spent on acquiring the necessary tools and materials to create the t-shirts. Here is the list below of what we will need and how much it will cost.

Exit Strategy / Risk Management

The worst-case scenario is that we may not be able to shift and sell the t-shirts. And if we do manage to sell the t-shirts then there is a high possibility that we may not make a profit considering the fragile economic climate. If that happens where we are unable to make profit or sell the t-shirts within the time we have then its something we can continue within our own independent time, outside of the university and the actual assignment itself.

Project Brief

In the Level 3 project, you will come up with a business idea and carry out an enterprise. The enterprise can be based on a hobby / interest, based on a business opportunity you have stumbled upon or related to your course.

• There has to be actual trade- money switching hands or procurement agreement (/contract) signed- before summative assessment
• You are responsible for making sure you have the appropriate licenses, that your enterprise is legal, morally acceptable and in line with college regulations.
• Any monetary investments need to be discussed with a tutor and an exit strategy devised.

You will choose whether to work on your own or in a group, and whether to work with members of your own discipline or potentially to bring more varied expertise into the project by collaborating with people from different subject areas. You may choose to collaborate with someone outside of Ravensbourne.

There will be some suggestions of types of ventures you could pursue on Moodle (these have been supplied by your main tutors).

You will come up with an initial project plan including budget and action plan (Gantt chart) that will be handed in by the 28th of April. Throughout the unit you will be using your online learning (b)log to describe your research and learning, covering the process of launching your business including acquisition of skills, contacts and other resources. At the end of the unit you will analyse and review the project’s outcome and result in financial and other terms (we encourage using the ‘triple bottom line’ model). You are expected to analyse why there may be disparity between your initial forecast and the actual results and to tell us what lessons have been learned.

There will be a template on Moodle to use as a guide for writing the project plan and the end report.

AS mentioned above, each student will keep an online learning log and is required to submit a report and analysis of the learning journey (see below under assessable elements). Examples of what you should record in your learning (b)log:
- Any interesting material you stumble upon which has to do with your enterprise or topics covered in E&E
- Lecture notes
- Notes from independent learning on the VLE (Moodle)
- Research: findings along with critical evaluation of sources and methods used
- Motivation for or reasoning behind decisions made throughout the process
- Feedback: from friends, tutors, customers or whoever
- Visual: Sketches, storyboards, visualization of ideas, photographs of your progress
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Be aware of IP (copyright) and plagiarism. Do not cut and paste text into your blog other than as short citations clearly marked as such and make sure to reference where text and images are taken from. If using online material, there is generally no need to republish the material: instead write a description/summary and link to the original page.

We are working in compliance with the institution's group working policy. Guidelines for how to manage group work can be found on Moodle.